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Frozen Beverage Category Management
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Frozen Beverage Dispensers
 
  Parrot-Ice
  Electric Parrot-Ice
  Java Frost from Parrot-Ice
  Daiquiritas
 
  Parrot-Ice® Fruit Beverages
  Electric Parrot-Ice™ Sports Beverage
  Java Frost Frozen Cappuccino from Parrot-Ice
 
Daiquiritas™ Frozen Cocktails
  Parrot-Ice CO2
 
Frozen Beverage Program Guides By Market Segment
  Consumer Demographics (PDF)
  Convenience Store
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  Credit Application (PDF)
 
  Parrot-Ice Promotions (PDF)
  Escape to Paradise Image Special Offers (PDF)
  S.O.P. Special Offers
 
NEW! Escape to Paradise Image
Parrot-ice Caribbean Cabana
  Installation Instructions (PDF)
  Parrot-Ice Two-Flavor Store Set
Installation Instructions (PDF)
  Electric Parrot-Ice Merchandising
  Java Frost from Parrot-Ice Store Set
Daiquiritas Merchandising
 
 
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  Top Fill Dispenser Programs (PDF)
  Auto Fill Dispenser Programs (PDF)
  Rear Seal Replacement Instructions (PDF)
 
 
Retailer's Cool Rewards Catalog
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News & Press Releases
 
Graphics & Logos
 
Contact Parrot-Ice
  customerservice@parrot-ice.com
sales@parrot-Ice.com
 

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Beverage Brands
1-800-777-8676
 
 
Parrot-Ice Branded Frozen Beverage Family

 
         
Parrot-Ice® Fruit Kooler Electric Parrot-Ice Sports Beverage Java Frost Frozen Cappuccino from Parrot-Ice Frozen Cocktails Frozen Carbonated Beverage
THE Category Leader NEW! From Parrot-Ice Targeted Demographics Adult Beverages NEW! From Parrot-Ice





Tastes Great!
Contains Real Fruit and Fruit Juice.
Perceived as both healthy and indulgent.
Not just another Isotonic.
This great tasting sports beverage is made with real fruit and fruit juice and packed with electrolytes for today's active consumer.
Meets a more narrow demographic and is considered primarily indulgent. Packed with real fruit, Daiquiritas offers the highest quality drinks. The First Ultra Premium frozen carbonated beverage with real fruit juice and silky smooth ice crystals.
         
 
Parrot-Ice Drink Products Frozen Beverage Demographics

 




 
Gender: Male 45%
Female 55%
Age: 5 - 55*
Race: No significant trends
Income: $15K - $60K*
* Survey showed no significant trends
Trends and Category Facts:
99% of all respondents surveyed said they would consume a frozen fruit beverage.
 
 
 
Source: CDS Market Research Company - July 2000 Frozen Beverage Survey
Gender: Male 63%
Female 37%
Age: 12 - 43
Race: No significant trends
Income: $12K - $85K
* Survey showed no significant trends
Trends and Category Facts:
Athletic male and female
Lemon-Lime and Orange are the number 1 flavors
Radical names and colors are fastest growing flavors
 
Source: CDS Market Research Company - July 2000 Frozen Beverage Survey
Gender: Male 42%
Female 58%
Age: 18 - 44
Race: White (87%)
Income: $25K - $75K
Trends and Category Facts:
Towards white female, married with one to two children.
 
 
 
• Potential growth is in the 15 to 25 consumer market
Source: CDS Market Research Company and Bell Associates Intercept Survey - 1999 Frozen Cappuccino Survey
Gender: Male 41%
Female 59%
Age: 21 - 55
Race: No significant trends
Income: $15K - 100K+
Trends and Category Facts:
Lime Margarita accounts for 64% of frozen cocktail sales nationwide
The most frequent consumer complaint is inconcistent and poor quality