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Parrot-Ice signature identifies the company.... |
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The
public recognizes the Parrot-Ice logo immediately. Therefore,
we maintain, protect and enhance our public identity when
the logo is properly used. |
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The
Parrot-Ice signature is the single most valuable symbol that
distinguishes Parrot-Ice and it's quality product from those
of all other companies. |
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To
maintain the distinctiveness of the Parrot-Ice signature,
this identity guide defines its consistent proper usage. Areas
covered include usage of the Parrot-Ice signature, color variations
and proportions. |
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This
identity guide is produced to help all of us work together
to make the Parrot-Ice signature synonymous with quality. |
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To
reproduce the Parrot-Ice signature in large display sizes
(signs, vehicles or displays), follow the construction method
shown above. The overall proportion of the logo is 27 3/4
units wide by 11 units high. |
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NOTICE:
All reproductions of the Parrot-Ice logo and illustrations
require final approval of Parrot-Ice before printing. |
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| Parrot-Ice
Descriptions... |
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Descriptions
refering to Parrot-Ice products should be limited to - frozen
fruit beverage, real fruit and fruit juice, and premium product.
Parrot-Ice beverages should NEVER be associated with
references to products as "slush". |
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